Arrca

Arrca is a fresh produce importer that brings Mexican tomatoes, papaya and limes to U.S. buyers. Pablo Borquez, founder of CropWave Creatives, is also Arrca's Chief Marketing Officer and created its brand, characters, website and an internal AI assistant on WhatsApp.

ClientArrca LLC

RoleChief Marketing Officer

What we did

Brand identityMascotsWebsiteAI assistant

The brand

A bold black wordmark next to a fruit-and-leaf line mark. A gradient that runs from tomato red through orange and yellow to mint carries the palette across the logo, the website and the characters.

The arrcaus.com website scrolling from the hero to the contact form

The website

Fresh, from the first scroll.

A bilingual one-page site in the brand's own colors. It walks buyers through the field-to-shelf process, the product range and the company's credentials, and ends in a sourcing inquiry form. Designed and built in-house.

Visit arrcaus.com ↗

The assistant

An AI that lives in WhatsApp.

The sales and operations team talks to it like a colleague. It reads the company's ERP in real time and answers in whichever language it is asked: inventory by product and packaging, orders, invoices, payments and shipments. It also creates and confirms orders, sends PDFs, reads photos of checks and understands voice notes.

InventorySales and purchase ordersInvoices and paymentsShipmentsPDF documentsCheck photosVoice notesEnglish and Spanish

Example conversation. Names and numbers are illustrative.

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